In our last article, we discussed about the importance of having your business online. This article shall give you a deeper insight on the greater strategic value and advantage of your online business.
There are around 2.5 billion people logging onto the Internet on a daily basis.
The online or digital world is evolving so fast that one year of doing business online is equivalent to four years of doing business in the real world.
That’s the power of making your business online! That is the reason we highlight on these words: “Start Small, Stay Honest. After all Honesty surely is the Best Policy!”
The rules of starting your business can never change. If you go wrong and dishonest with the basics, your business will tend to get unsuccessful. Therefore, plan, organize and prioritize your online business activities in such a manner that nothing can stop you from making it REMARKABLE and SUCCESSFUL!
A great amount of considerable shift from using laptop and computers to using other devices such as smart phones and tablets has only increased the market for selling your goods and services online. You can build your own business app for mobile users and connect to the customer directly and on a daily basis.
If you want your business to outshine among your competitors, then the ultimate solution is to build a strong client base. This will help you in expanding your business not only within your region, state or country but even internationally.
Your business website has varied roles to play when it comes to relationship with clients. Your website can have different purposes, for instance;
Before the client makes a purchase:
The client will click on your website link and go through your products/services, check what you are offering and what is so different about your business product. Thus you need a number of tools and services to market your product in a simple yet innovative manner in the online world.
During the purchase:
The client can ask for quotes directly from your company or they can clear their doubts by leaving their queries on an invoice message or can chat with your online executive or mail you on your website’s e-mail address. There are multiple options available in websites through which clients can directly get in touch with you.
After the purchase:
Clients can order/re-order and purchase more of your products and services and the data which they enter can be safe with you for further reference. You can keep in touch with your clients through newsletters and e-mails which can be posted to make them aware about your business’s new product/service launching. Your clients can register their further queries and complaints if any.
This multipurpose usage of website is what brings in more clients to a small business. When you have your own store online, you can reach millions of clients without adding on the expenses of rental space. All you would need is a classic website for your small business to create a huge wave among your audience.
Your online presence can make your business turn upside down.
So why wait?