With over 300 million professionals on LinkedIn & 2 new members join LinkedIn at every second, no wonder why it is the best marketing platform to find “right” prospects and approach them for your products and services.

There are many ways online marketers can make great use of LinkedIn. Following are 5 Tips I would like to share today.

  1. Research and collect following information from a LinkedIn Profile which you want to target.
    • Title / Designation
    • Summary
    • Status updates – see what he or she posted lately. This will give you an idea on what they are currently working on.
    • With free LinkedIn account, you might not be able to see the full profile of 3rd level connections. You can upgrade it to LinkedIn Premium account.
  2. Search / Advanced Search on LinkedIn to find “LinkedIn Groups”. Find out which groups your targeted prospects are a member of. Join those groups and participate regularly to grab their attention.
  3. Create a calendar to post regular updates on your LinkedIn account. Posting on LinkedIn regularly has 3 major benefits:
    • It would show as a feed in your LinkedIn connection network.
    • It will appear in LinkedIn’s email which they send out to members for network activities.
    • Good for SEO.
  4. What to post on LinkedIn? Always post engaging & professional contents.
    • Company News
    • Advice / Tips / Tricks
    • Articles
    • News
    • Events
    • Product Launches
    • Nice content piece you found from your LinkedIn Network
    • Jobs
    • Any special offer
  5. Use IN Mail feature of LinkedIn (paid feature) to contact your prospects directly. You can send email to your prospects to see if they are interested in your product or service.