Search Engine Optimization – SEO

The Art and Science of Ranking

With ideal onsite and offsite SEO implementations, you can ensure that your website is being ranked on the top of search engine results pages. As a result, whenever someone would search for services or products like that you offer, your website will get the top visibility amongst their search result pages. And eventually, you will get more traffic to your website that will convert into progressive sales.

Proven SEO Results.
Tested SEO Strategies.

What is SEO?

Search engine optimization (SEO) is a very useful method of appealing new buyers and qualified leads to your website or landing pages, but only when it’s done precisely.

You know that you need SEO, but you just don’t know how to do it. Our SEO team hear that all the time from businesses who contact us.

For us, SEO is not a guessing game. We design our SEO strategies around detailed research and technically tested data. And we prove ROI from our SEO efforts every time.

Some SEO agencies use obsolete and untested strategies. Our SEO team studies every aspect of your business, website, and target audience before developing a custom strategy that’s based on analytical data, so we know it’s going to get you the best results.

You’re likely here because of one or more of the following reasons:

  • You Google search your business name and your website isn’t being found in the search results.
  • Your website traffic has shrunk lately, and you don’t know why.
  • All of a sudden, your number of incoming calls and leads has dropped.
  • You’re starting a new website and want to ramp up new business quickly.

If any of these four pain points sounds similar, rest assured, you’ve come to the right SEO company.

Contact us today to see how our SEO services can help you boost your returns.

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What an SEO Can Do for Your Business

Nowadays, Online Marketing is a necessity. SEO is the most cost-effective method of generating organic traffic to your website. Nothing Like Pay Per Click (PPC), where you need to pay to receive clicks and traffic to your website, SEO is completely free and brings in long-term results. SEO is not a one-time task, it is a long-term marketing strategy, however with right strategies, it can have a lasting impact on your website traffic and ROI.

SEO includes website audit, keyword research, onsite optimization, link building, and much more. SEO allows you to increase your search engine rankings, resulting into targeted traffic, conversions, and revenue. The role of SEO is to inform popular search engines who you are, what you’re selling, and what problems your business is solving for your customers.

Higher SEO ranking for your website helps in pushing competitors’ websites behind. This way, your target audience can easily find your products or services This way by making you the option thing a customer sees when they search for your products or services. However, the wrong SEO strategy can harm your website, drop your rankings, and lower your authority.

8 Most Common
Search Engine Optimization (SEO) Issues

Referral Spam

A site is not related with your site and still sends a lot of traffic.

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Duplicate Copy

Multiple versions of the same URL offer the same content to the search engine.

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Wrong Schema

Lots of SERPs just show rich snippets and no organic results appear.

Low Traffic

The low website traffic could also mean Google penalized your site.

Old Sitemaps

If a sitemap is not updated, all your major site updates will not reflect in it.

UTM Codes

Tracking internal links using UTM will end up spoiling your Google Analytics data.

Website Speed

Search engines penalize slow loading websites and landing pages.

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Thin Content

Pages with thin content are usually looked upon as low-quality content.

Our SEO Services

Boost Your Search Engine Rankings and Get Found More Online

Keyword Research

ThreeSite is an SEO company that knows your niche and can improve your ranking for specific keywords. Our SEO professionals will review the keywords your website is currently ranking for, take your keyword wish list, and perform additional keyword research to build a new list that brings more opportunities for your website ranking.

Link Building

High quality links are a huge factor of ranking better in search results! That’s why you should partner with a link building company like us that has a dedicated link building team and has connections with many high-quality and relevant blogs. Performing outreach for link building is a long and tedious process.

Technical SEO

Outdated sitemaps, low downloading speed, and duplicate content are some of the biggest and toughest technical SEO errors. By fixing these errors, search engine bots find it easier to scrawl your website pages. Better scrawling of your website can result into a better indexing and ranking of all your web pages.

Local SEO

Statistics show that 97 percent of users searched online to find a local business. Improve your company’s local SEO rankings with your Google My Business (GMB) listing optimization and attract local targeted customers. We optimize your GMB profile and manage your online reputation to grow your business.

eCommerce SEO

Provide your customers with a 24/7 convenient shopping experience and increase your client retention rate. We launch targeted email marketing campaigns and optimize your site for mobile and voice search to create personalized brand experiences. We also offer Walmart Marketplace integrations to increase your sales volume.

Conversion Rate Optimization

CRO is the method of increasing the percentage of customers who perform a desired action on a website. Increase your CLV (Customer Lifetime Value) and grow your online profit with our CRO services. Our SEO team integrates PPC with our SEO services to boost your lead conversion. We perform website optimization and A/B split testing.

Our SEO Marketing Process

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1. Discover

As your SEO partner, we take the time to understand your business goals, target audience and long-term vision. During this phase, we set up a meeting with you and your key company members and conduct an initial website audit. Subsequently, we discover your KPIs, define your conversion path and perform extensive keyword research. This allows us to gain in-depth knowledge of your company’s strategies and purpose of online presence.

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2. Analysis

The next step is analysis, in this stage we cover competitive assessment, detailed site audit, review analytics reports and backlink audit. During this stage, we accumulate and analyze all your business data to determine the factors that affect your web presence. We look at your past traffic patterns, on-site technical issues, competitor’s backlink strategies and link building profile. We review your existing analytics results in devising the best SEO plan.

3. Strategy

After understanding gaps in your marketing and competition, our SEO team will create a 60-day SEO marketing plan which covers both short and long-term strategies. These include keywords, marketing goals, link building strategies and expected results for each marketing channel. Once we’ve a plan, our SEO team highlights the most vital aspects of your SEO project.

4. Implementation

In this phase, we start implementing the SEO plan. We optimize your web pages and blog posts with top-ranking keywords, improve your site navigation and manage your business local listings. Our SEO company also controls a multiple online marketing strategies to enhance your overall SEO outcomes. We reach out to third-party blogs for link building.

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5. Measure

When you sign up with our SEO company, you are assigned your own SEO experts who will work with you throughout the entire SEO project. We analyze and update your analytics account to monitor online progress and measure the impact of our SEO efforts on your website. We monitor and analyze your website analytics, keyword rankings, CTRs, competitors’ keywords and KPI.

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6. Reporting

As an SEO company, our team conduct regular meetings and schedules monthly reports with your marketing managers to keep you up to date with your campaign development. During our discussion, we present a comprehensive report that offers an overview of your site performance. This includes your KPI trends, overall traffic, and ranking.

7. Success

Once we’ve implemented our SEO plan for your website, you will start seeing positive changes in your website traffic, conversions, and revenue. As part of our ongoing SEO efforts, we continuously adjust our optimization strategies based on the latest search engines’ algorithm updates and market trends. Search engines are dynamically transforming, and industry demands are constantly changing. Those changes may build over time or they may be shockingly quick, depending on a variety of factors like the age of your domain name and the SEO services we’ve provided. We’ll track all these growth factors and continue to implement our long-term strategies to push you to the very top.

FAQs about Search Engine Optimization (SEO)

What is search engine optimization (SEO) and why does it matter?

Search engine optimization is often referred as its acronym SEO. SEO is the strategy of making a website rank higher in search engines. Your brand’s presence using website, backlinks and social media platforms is optimized, it can bring positive results in online visibility.

If you want prospects to find your website or business through search engines easier, then you need to start working on your SEO plan. Compared to other marketing services, SEO can generate a lower cost per lead, and it provides you sustainable and long-term results.

How does SEO work?

SEO is the action plan of making technical changes to your website or blog, making it more appealing to search engines like Google and Bing. Search engine spiders crawl your website pages to know what it is about. The best SEO methods make sure it is easy for search engines to understand your website and index pages accordingly.

SEO boosts the amount of organic traffic and the quality of your leads at no extra cost. It doesn’t include any paid media or external site placement and it ignores direct traffic. With a strong SEO plan implemented on your website, Search engine will identify it as an authority site and refer users to your site.

What is Domain Authority (DA) and why is it important?

Domain Authority (DA) is a search engine ranking score developed by Moz.com that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from 1 to 100, with higher scores corresponding to greater likelihood of search engine ranking.

Domain Authority is based on data from Moz’s Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a “best fit” algorithm that most closely correlates MOZ link data with rankings across thousands of actual search results that they use as standards to scale against.

What does E-A-T mean in search engine optimization?

E-A-T is stands for “Expert,” “Authoritative” and “Trustworthy.” These are the characteristics Google is looking for when trying to decide how to rank your website pages.

Is your level of expertise clearly able to be seen through your website? If not, you may want to enhance that, particularly through blogging or podcasts.

Be sure your website is as authoritative as possible. You can do this is by creating pillar pages and blog posts.

How much does it cost to implement an SEO campaign for my business?

It is wise to employ a qualified SEO company and you should consider this cost in your marketing budget. Your SEO campaign cost varies based on number of factors like domain age, backlinks profile, online presence, and website onsite SEO errors.

We will provide detailed SEO proposal after considering the project scope. The average hourly rate of hiring an agency or SEO expert is approximately $15 per hour.

How long does it take to show results from SEO?

The amount of time required to rank higher for your website can vary substantially. But the general rule of thumb is to expect to start seeing good results in about 3-6 months of SEO campaign.

A few SEO thought leaders in the industry say an average 4-6 months. However, this is a general rule of thumb and the exact amount of time needed for your business website can vary.

Which factors can affect my website’s current SEO ranking?

There are mainly three factors that directly influence your SEO ranking, even if you’ve only executed a very basic search strategy on your site. The factors to be aware of are:

Page Load Time – A slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could adversely affect your indexation. Page speed is also important when it comes to user experience. Pages with a slow download speed tend to have higher bounce rates and lower average time on page. If your website loads slow, then your visitors will bounce and likely go to your competitor’s website. Google (and all major search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google.

Targeted Keywords – Lower competition and higher traffic are two important factors one should consider when choosing targeted keywords. Use keywords which your customers use when searching for

Quality Content – If you create and use quality content on your website your audience will find your site quickly and easily. Your website visitors would love to read and will stay on your site to learn more. This reduces bounce rate which ultimately helps in better ranking on search engines.

Is Search Engine Optimization (SEO) better than Pay-Per-Click (PPC)?

SEO and PPC or other paid media options work simultaneously to increase your website ranking and position your brand as an authority in your niche. SEO often gives you a far better ROI by comparison to paid media options.

SEO is economical and easy, but it takes a fair amount of time and resources to get it right but it’s long-term rewards are enormous and sustainable. Most of the time, SEO and paid advertising will work collectively to provide the best results.

What is Page Authority?

Page Authority (PA) is a score developed by Moz.com that predicts how well a specific page will rank on search engine result pages (SERPs). Page Authority scores range from 1 to 100, with higher scores corresponding to a greater ability to rank.

Page Authority is based on data from MOZ web index and considers dozens of factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that they predict against, then produces Page Authority scores using that specific computation.

Do I need different SEO strategies for different search engines?

There are slight distinctions between the various search engines. However, you can usually focus on Google in your SEO strategy since most of your target market will make use of this leading search engine.

Also, most organic traffic is from Google because it owns almost 92% of the search engine market share worldwide.

Can I run SEO campaign myself?

Yes, absolutely you can – it takes a bit of knowledge by trial and error, but it’s feasible to run SEO campaign across your website. Though, SEO is time-consuming and to do it appropriately you need to consider learning technical SEO jargons and how to fix onsite SEO errors on your website.

What’s more, you will need to keep up to date with the algorithm changes and online marketing trends.

What are core web vitals?

There is 200+ ranking factors Google takes into consideration when deciding how to rank a website in the search engine results. Some of these factors have to do with the technical aspects of your website. Some of these factors have been grouped together and given the label of “Core Web Vitals”. Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift.

In short, Core Web Vitals are a subset of factors that will be part of Google’s “page experience” score (basically, Google’s way of sizing up your page’s overall UX).

How do I measure results for my SEO Campaigns?

With all kinds of digital marketing, it’s extremely crucial to measure SEO campaign results. There are a few ways you can achieve this. Two of the most effective ways are to track your organic traffic and monitor keyword rankings.

Google Analytics, and other similar programs, can show you how many times someone finds your website through search engines. Examples of search engines include Google, Bing, DuckDuckGo, and Yahoo. When someone gets to your website because of a search engine, without clicking on a paid advertisement, this is called an organic website visit. When you go into your Google Analytics account you can see how many organic website visitors you received during any given timeframe. This tracking will start once you set Google Analytics tracking code on your website. However, it can’t report on organic visits prior to having Google Analytics set up. So, we will check and configure GA tracking code immediately we start working on your SEO campaign.

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