There are three responses to a piece of logo design—yes, no, and WOW! Wow is the one to aim for.
Logos are crucial to business of all sizes. They are the face of your business to consumers and represents your business and it’s message to everyone who sees it. It is also how people can recognize your business at a glimpse but they are not, however, to be muddled with your brand.
A good logo will brand your business promptly by what the viewer distinguishes from it. A bad logo will, too, but not quite in the way you’d like. If someone looks at your logo for five or ten minutes and can’t make heads or tails out of what it is and what it’s supposed to convey, your logo is not good enough.
A good logo will be recognisable on view, even if it’s out of place from its usual spot. It will convey a positive image of your company to the customer. Your customers may even give you positive review about your logo.
If you want to make sure whether your logo is good enough to properly signify your brand, check it for these key six steps to a rock-solid logo.
The logo design should be simple and easy to understand. According to Milton Glaser, the the most celebrated graphic designers in the United States and best known for the “I Love New York” logo, in a recent interview with the graphic design blog Design Informer, “You want to move the viewer in a perception so that when they first look at [the logo]…they get the idea, because that act between seeing and understanding is critical.”
Your logo should stand out from the crowd and can be instantly recognised. Try to stay away from icons that are overused, such as arrows or boxes. Also, keep in mind that a logo does not have to overtly convey what the company does.
Is it compliant? A good logo can be easily modified to different mediums. It should be able to convey the same meaning, say, on both a business card as well as on a billboard. A simple design lets the logo be supple in size in order to translate across mediums and avoid loss of detail.
How memorable is your logo? If you want a good logo, it should be memorable so that people won’t forget it and will recognise it promptly.
Will your logo still be around years from now? Besides being memorable, the logo should be able to survive the test of time. It shouldn’t need to change, but even if it does change somewhat, becoming more modern, the key, everlasting elements and meaning should remain the same.
Is your logo suit your brand? Does it reflect your company’s culture and values – the essence of your company? Can it convey that to your target audience? Make sure the logo fits with your company’s image. For example, don’t make a lawyer’s logo fun and don’t make the logo for a children’s show too serious. Pay attention to the colors you use. Different colors can have different meanings in different cultures. The colors should also reflect your brand’s values and what you sell.
Those are just some of the key elements to ensure your logo is good enough to accurately represent your brand. If you have any other ideas, please put them in the comments box below!