Ecommerce SEO
SEO practices that are intended to facilitate the organic growth for your online store. Let your target customers experience around-the-clock ease of buying what they need when they need it. Build online visibility of your ecommerce store today!
Cover the global marketplace and expand your overall presence with our ecommerce SEO solutions.
Elements of Ecommerce SEO
Keyword Research
Making sure you are targeting the right and long-tail keywords is essential to your e-Commerce SEO efforts.
Site Architecture
Optimizing your site architecture by simplifying its structure is a fundamental part of any successful SEO strategy.
Link Building
Links remain one of the top three ranking factors for Google, which is why it is critical to have a solid link building strategy.
All Ecommerce SEO Services In One Place.
Search Engine Optimization (SEO) is the practice of improving a website’s rankings on search engine results. Through solid technical and development work, optimized contents, and outreach efforts, your eCommerce store can become a driving force.
- Better search engine visibility leads to better brand coverage
- Better quality traffic leads turn into more conversions
There is a thin line between the traditional and the digital commerce. Statistics show that the total global sales that people and businesses will make through online stores is expected to reach US $4.9 trillion by the end of 2021 (Shopify Plus, 2019). This proves that no matter where your customers are making their purchase – online or offline (in store) – their experience with your store serves as the deciding factor in whether they will choose your brand.
Over the last few years, online shopping has drastically changed the global marketplace. This caused in many brick-and-mortar store shut down permanently. US retailers announced 9,302 store closings, a 59% jump from 2018 and the highest number since Coresight Research began tracking the data in 2012. If this trend continues, you can expect the foreseeable fall of uptown malls as main shopping destinations.
With more people and institutions relying on online platforms to fulfill their essential needs and requirements, your business must have an online store with better search engine rankings.
With your eCommerce store, your target customers can enjoy year-round accessibility of shopping what they need when they need it. Create your online store today! Reach the worldwide market and improve your bottom line with our eCommerce SEO services. Get a free consultation from Threesite today!
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A Few Interesting Ecommerce SEO Statistics You Should Know
- At least 43% of all the ecommerce traffic comes from Google’s organic traffic (Wolfgang Digital, 2016).
- Most people search the internet for more information, According to Think with Google, at least 51% of people using the internet have found out about a new product or company online (Think with Google, 2018).
- Most search engines use location in feeding results to their users. At least 30% of all results you get on a search engine depends directly on your location (Think with Google, 2018).
- Keywords with ‘near me’ phrase are likely to increase conversions. At least 28% of all searches for a product or service nearby will result in a purchase (Think with Google, 2016).
- Google Images, Google Maps, and Google search account for at least 92.96% of the global organic traffic (Sparktoro, 2020).
- Search engines play a vital role in any ecommerce platform growth. At least 68% of all online searches begin on a search engine (BrightEdge, 2020).
- Only 0.78% of Google users will click search results on a second page. That means every company should strive to optimize their landing pages and appear on the top of every search page (Backlinko, 2020).
- Only 25.02% of the best-ranking pages do not have a meta description on them (Ahrefs, 2020).
- Publishing a guest post is very expensive for most online businesses with the average cost being $77.80 (Ahrefs, 2020).
- Most people use their mobile phones to browse the internet. According to Statista, nearly 52.2% of global website traffic comes from mobile devices (Statista, 2020).
- Approx. 48% of people use voice search when finding general information on the internet (Search Engine Land, 2020).
Threesite’s Ecommerce SEO Services
Grow traffic to your online store and increase ecommerce conversion rates.
Keyword Research
Our ecommerce SEO team performs keyword research and prepare the list of high-traffic and low-competitive keywords to aim for improving online visibility for your store. Our team analyzes your competitors to determine relevant keywords.
Local SEO
Based on Google searches and reviews, consumers are visiting 1.5 billion physical locations every month. This statistic further proves that without robust local SEO strategies for your online store, you are losing substantial leads, traffic, and sales prospects.
Technical SEO
Confusing ecommerce store navigation, outdated sitemaps, low downloading speed, and duplicate content are some of the biggest and toughest technical SEO errors. By fixing these errors, search engine bots find it easier to scrawl your website pages. Better scrawling of your website can result into a better indexing and ranking of all your web pages.
Pay-Per-Click
We design robust Pay-Per-Click (PPC) ad campaigns so you can reach your target audience and generate instant, qualified leads for your ecommerce store. Our ecommerce PPC services are designed to drive relevant traffic to your online store and convert leads into sales. Our certified PPC team will manage all your ad campaigns and will improve the ROI.
Ecommerce Web Design
Our team is certified with popular shopping cart platforms. This means we have required skills to design a new online store or manage existing one. Our ecommerce site design team will ensure your store is fully mobile and SEO optimized. We streamline your site navigation, website speed, utilize high-quality images, and highlight your customer testimonials.
Conversion Rate Optimization (CRO)
CRO is the method of increasing the percentage of customers who perform a desired action on a website. Our CRO services can help increasing your CLV (Customer Lifetime Value) and online profit. We analyze your marketing campaign’s KPIs to track results. Our ecommerce SEO team performs search analyses, in-depth site audits and A/B split testing.
Ecommerce Platforms
Our team is skilled in using the following ecommerce SEO tools:
Frequently Asked Questions – Ecommerce SEO
How is ecommerce SEO different than regular SEO?
Managing an ecommerce SEO campaign is more about emphasizing key areas to help a site progress. Standard SEO practices are still applicable to apply to an ecommerce business (i.e., technical website work, optimized onsite copy and link building), however it’s essential that any strategic efforts help convert website visitors to customers. Strategy may address user experience tasks that may help inspire consumers to shop, keywords that focus on finding the right leads and creating outreach opportunities that help people find your site.
Does my online store need SEO?
Yes, absolutely. We strongly believe that your ecommerce store need SEO to stand out from your rivals. Make the most of on Google search engine rankings for related keywords is vital for obtaining more site traffic and improving a site’s ability for sales.
Does ecommerce SEO cost more than normal SEO?
Simple answer to this: Yes and No. Yes, because your online store may require additional work to solve complicated navigation structure and optimize it with a few other onsite SEO strategies compared to a normal site.
We often propose ecommerce SEO services based on two factors: 1. detailed SEO audit of your store and 2. your marketing budget.
Why do I need to hire an eCommerce SEO agency?
Frequent search engine algorithm changes, online e-commerce store management, product updates, website maintenance and active promotion on search engines & social media make it complicated and time-consuming for an average business owner to handle.
To manage these and similar tasks an online store owner needs to hire an experienced ecommerce SEO agency like us.
What are the skills needed for ecommerce SEO?
Working with certified team members capable of managing an effective SEO campaign will be key if you want the most ROI.
First, SEO technicians and web developers will be able to identify onsite / technical website errors and solve them.
Second, content writing team will be producing content that is both sales driven, and keyword optimized.
Third, professional link builder will outreach other blogs / magazines and build links for your ecommerce store. Fourth, our ecommerce store SEO experts will continue optimizing store for better ranking.
How can ecommerce SEO help my store?
Search engine is still the major source of organic traffic.
If you’re managing an ecommerce store, ecommerce SEO helps you find transactional keywords related to your products, rank well in front of ready-to-buy consumers, which in turn pushes revenue growth.
