Local Search Engine Optimization
Strategic local SEO services provide better techniques to gain local traffic.
Local SEO services are digital marketing services that help businesses like yours to appear in search results for location-related searches. For example, local SEO can help a dentist office rank for the search query “dentist near me” in searches by nearby users.
Why Local Search Is Important
76% of people who conduct a local search on their smartphone visit a local business within 24 hours.
A recent survey found that 82% of consumers read online reviews for businesses during a local search.
83% of searchers use Google Search to learn more about nearby businesses and 55% use Google Maps.
What is Local SEO?
Dominate Google Map Listing with The Best Local SEO Strategies
Consumers aren’t just searching for local businesses; they’re also using local search to compare products and services. Based on Google searches and reviews, consumers are visiting 1.5 billion physical locations every month. This statistic further proves that without robust local SEO strategies, you are losing significant leads, traffic, and sales prospects.
Local Search Engine Optimization (SEO) is the method of developing the local search profile of small and medium-sized businesses (SMBs), brick-and-mortar stores and multi-location businesses within a geographical area.
Unlike conventional SEO, which aims on improving a brand’s appearance on a national or international search result, local SEO focuses on “near me”, “keyword + location” and other related geo-specific search queries.
Generally, for local keyword searches, you can stick to phrases like:
- [business type/product/service] in New York
- [business type/product/service] New York
- New York [business type/product/service]
- Best [business type/product/service] in New York
The goal of Google local SEO is to boost your brand experience beyond your storefront and make your business more comprehensible to prospects in the local online neighborhood.
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Local SEO Statistics You Should Know
If you run a local business, you should concentrate on improving your local search / Google Map presence so more prospects can find your business. Following are some of the interesting local SEO stats:
- 30% of all mobile searches are related to location. (Think With Google)
- After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day. (Think With Google)
- 46% of all searches on Google are for a local business or local service (Search Engine Roundtable)
- 28% of searches for something nearby result in a purchase. (Think With Google)
- A Yelp page is present in the top 5 results for 92% of search queries that contain a city and business category. (FreshChalk)
- 54% of smartphone users search for business hours and 53% search for directions to a local store. (Think With Google)
- About 45% of global shoppers buy online and then pick up in-store (Think With Google)
- “Where to buy” + “near me” mobile queries have grown by over 200% from 2017–2019. (Think With Google)
- Mobile searches for “store open near me” (e.g., “grocery store open near me”) have grown by over 250% from 2017–2019. (Think With Google)
- Mobile searches for “on sale” + “near me” (e.g., “tires on sale near me”) have grown by over 250% YOY from 2017–2019. (Think With Google)
What are Local SEO Ranking Factors?
Google looks at various local SEO ranking factors to determine your search rankings. These include:
- Google My Business (GMB) listing
- Primary GMB Category
- NAP (Name, Address, and Phone number) consistency in local business citations / directories
- Domain Authority (DA)
- On page SEO for location specific landing pages
- Quality of local search citations
- Click-through rate (CTR) from search results
- Keywords in Google My Business (GMB) title
- User experience (UX)
- Review quality, velocity, and diversity
- Link signals
- Social Signals (Engagement on social networks like Facebook, Twitter, LinkedIn etc.)
- Proximity of address to the point of search
- Physical address in city of search
- Additional GMB categories
- Quality / authority of inbound links to domain
ThreeSite’s Local SEO Services
Rank high on Google 3-pack business listings and increase local traffic to your website.
Local SEO Audit
Our local SEO company uses modern SEO tools and completes a thorough local SEO audit to determine your current local SEO ranking, gain actionable insights and build your local SEO checklist. We check present status of NAP visibility, geographical locations, service areas and audit your Google My Business (GMB) listing.
Google My Business SEO
Our Google My Business SEO team will update your Google My Business account and ensure your business information is complete and fresh. Our Local SEO services include Google My Business and Bing Places for Business and Yelp optimization. We make sure that your accounts are optimized for your target location or service area.
Schema is a code that you can add on your website to help search engines return more helpful and significant results for search engine users. Schema markups tell Google what your data means, not just what it is. We’re experts in executing schema markups flawlessly, ensuring searchers can see a website’s purpose on the SERPs.
Local SEO citations serve as a reference of your business details on another local directory websites. At ThreeSite, our Google Local SEO experts leverage high-quality third-party sites to build or update local citations for your business. We add your brand to second-tier local business directories, such as Angie’s List, FourSquare, and Yellow Pages.
Localized Landing Pages
Whether you have single location or multi-location business locations, our Local SEO tam can help designing Local SEO optimized landing pages. Using these localized landing pages, your customer can find the specific information they need for your business location and service areas. These landing pages use location-specific keywords.
Online Reputation Management (ORM)
Online reviews of your business have a great impact on your brand’s online success. Studies show 91% of 18–34-year-old trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions. Our local SEO company implements an effective online review acquisition strategy.
How Do You Integrate SEO Into Local Marketing?
Some of the most essential methods our team uses to optimize your local business include:
Name, Address and Phone Number (NAP)
We place your business’s Name, Address and Phone Number (NAP) consistently throughout your site and other local directories, which makes your business more visible to search engines. Citations ensure your NAP is listed consistently everywhere online.
We create and optimize business listings on popular Local SEO directory sites such as Google My Business, Bing Places for Business, Yelp, Foursquare, and many more to accept reviews from your customers. Social media reviews are just as important.
Google My Business Verified Listing
Managing, verifying, and editing your business information on Google may seem overwhelming. Our Local SEO team works with Google My Business to ensure your listing is fully optimized with a logo, photos, description and with listed with correct category.
Google Ad Location Extensions
Google Ad Location extensions can help people find your business location by showing your ads with your address, a map to your location, or the distance to your business. Google ad extensions encourage people to visit your website and increase your brand’s authority.
Localized Link Building
Building links with local news sites offers great opportunities for better local ranking. ThreeSite conducts outreach with your local news and magazine sites. Offering expertise in your industry to a verified news source ensures that their readers are channeled back to your website.
Local SEO Tools
Following are some of the popular local SEO tools which we use frequently:
Frequently Asked Questions – Local SEO
What is Local SEO?
Local SEO is a type of search engine optimization that focuses on the discovery of a local business by traffic from the google local search results.
If your company sells products or services within a certain geographic location, you may prefer to “narrow down” your target market to your local area. Local SEO will help you to do that.
Why is local SEO important for local businesses?
Local SEO will drive targeted traffic through the doors of your business. It targets prospects who are actively searching for products or services such as yours in the local area and prioritizes them over more general users using broad keywords who are much less likely to convert.
What is Google My Business (GMB) profile?
Google My Business (GMB) profile is a free tool that allows business owners to “claim” their business online, then manage, edit and promote their listing on Google local search and Google maps to be more discoverable and interact more effectively with potential clients.
What are NAP citations?
NAP citations are also known as local citations. NAP stands for “Name, Address and Phone number”, and the term refers to the displaying of this information on your website and in your online listings.
They’ll help you to rank accurately on Google Maps and will make you generally easier for users to find.
How do I get my business on Google maps?
In order to ensure that your business is accurately displayed on Google Maps, all you need to do is to open a Google Business Profile account for free, then claim or create a profile for it which includes an accurate address.
You should then verify your business and edit your profile to contain as much clear, accurate information about your business as possible. You can include categories, events, reviews, images and videos.
Are online reviews important for local SEO?
Absolutely – not only can you optimize your Google My Business Profile account to display reviews and star ratings, but potential local customers will always choose well-reviewed businesses over other nearby companies who are not reviewed or have poor ratings.
It will also impact your position in the search results, as search engines factor in both the number and quality of your reviews when choosing your position.
How long does local SEO take?
Just like any SEO, results don’t happen immediately. Local SEO takes a minimum of 4-8 weeks for minor changes but if you want to see accurate results from in-depth local SEO tactics, you would expect to see these changes in 3-6 months. This is partly because Google needs to register the updates you have made to your business’ site as well as your Google My Business (GMB) Profile.
What are local SEO services?
Local SEO services are designed to suit the needs of local businesses and businesses that serve a particular geographic area specifically. They provide SEO techniques best suited to building a local business’s search visibility on Google, which includes establishing a detailed Google My Business (GMB) profile, making a mobile-friendly website and optimizing with keyword research and localized content.