People turned to online media in all kinds of events in 2015.

These events ranged from global refugee crisis to marriage equality to world cups in soccer and cricket to finding water on Mars.

I encourage you to check this video by Google.

Underlying messages for digital marketers from “Google’s Year in Search”:


  1. Be Proactive – whenever incidents happened brands across the globe were there to help people. You can also start thinking into the same direction for your products or services. How can you be part of those events in 2016?
  2. Be Helpful – Zig Ziglar’s once said – “You can have everything in life you want if you will just help enough other people get what they want.” Make your brand / product or service helpful to your customers at the right time and right place.
  3. Be Super Fast – Your customers are moving fast. You need to move faster and catch their attention. Over 80% customers are now on mobile making decisions to purchase a product or service. You need to reach them before they reach to your competitors.


How are you planning to implement your digital marketing strategies to grab your customer’s attention? Discuss your plans below.